CPD Training at Linton Zoo: Social Media and Public Animal Engagement

It's great to be part of a supportive team and join in the expansion of knowledge and skill set when working with a range of species.

This CPD session at Linton Zoo covered the benefits and pitfalls of social media and public animal engagement — a very important part of the modern world and zoo life. From welfare considerations and ethical storytelling to how public-facing content shapes conservation messaging, the day brought together practical guidance and honest discussion about where social media supports good practice, and where it can quietly work against it.

Why this matters

Social media is now one of the loudest voices in how the public understands zoos, wildlife parks and the animals in human care. Used well, it strengthens conservation education, transparency and trust. Used poorly, it can mislead audiences, pressure animals through unnatural interactions, or normalise content that puts welfare second to engagement metrics. Building staff competence in this area is no longer optional — it is core CPD.

Watch the session highlight

Ongoing CPD across zoological collections keeps teams sharp, reflective, and ready to navigate the evolving relationship between animals, visitors and the screens in everyone's pocket.